Marketing
Learn about marketing, brand management, product management, advertising, and sales, while you develop a solid foundation in business administration and strategic marketing. As a marketing major at Alma College, you’ll
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ALMA — Helena Kucera, a member of the Alma College Class of 2025 from White Lake Township, Mich., has been selected as Alma’s 31st Fulbright Scholar since 2003. Kucera will
Learn about marketing, brand management, product management, advertising, and sales, while you develop a solid foundation in business administration and strategic marketing. As a marketing major at Alma College, you’ll
Read MoreInvest in your future. Pave the way for a fulfilling career in an exciting and demanding field. Understand how financial markets work and how they are regulated. Cultivate the tools
Read MoreDevelop critical thinking, analytical, and problem-solving skills essential for success as a dynamic business leader. As a business major at Alma College, you’ll begin with core courses in accounting, finance, management, marketing, and economics to build a strong foundation. From there, you’ll have the opportunity to tailor your studies by choosing one of five interdisciplinary concentrations that align with today’s job market demands. If you choose business analytics, you’ll focus on mastering the quantitative techniques needed to collect and analyze data, using those insights to drive profitable decisions.
Read MorePrepare to make a difference in the world of health and wellness Explore the science of health and human performance with a degree in Integrative Physiology and Health Science (IPHS)
Read MoreStudy how people, organizations and societies allocate their resources. Economists analyze market conditions, make forecasts and asses the economic impact of different kinds of government policy. To earn your bachelor’s
Read MoreLeverage data to make informed, strategic decisions. In the digital age, understanding and interpreting data is vital to organizational success. Data analysts help businesses contextualize customer behavior, quantify demand and
Read MoreDelve into the complexities of American culture with an American Studies minor at Alma College. Explore how history, arts, politics, religion, and social structures shape the nation’s identity. Analyze American literature, art, ideas, and popular culture while examining key issues like race, religion, and political ideology. Tailor your education by selecting courses that align with your interests, including art, English, sociology, history, and economics, to gain a deeper understanding of the American experience.
Read MoreExplore how individuals create and interpret meaning within organizations, communities, and cultures. Communication is at the heart of building connections, sharing ideas, persuading others, resolving disputes, and fostering collaboration. As a communication major or minor, you’ll develop the skills to effectively craft messages through both writing and public speaking. You’ll also study how media influences perceptions and behaviors, examining its role in shaping interactions within society.
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