Director of Annual Giving – 8033

FLSA EMPLOYMENT CATEGORY: Salaried; Exempt; Administrative; 12 months

DEPARTMENT: Advancement

Annual Giving is the foundation of philanthropic support for Alma. It is the primary way in which alumni, parents, and friends demonstrate a shared commitment to the college. As it seeks annual, unrestricted support it develops sustainable philanthropic traditions that have a direct impact on the quality of experience that students receive. The consistent habits it establishes are important for preparing donors for comprehensive campaigns, capital priorities including the endowment, and estate gift considerations.

The Director of Annual Giving manages the development, implementation, and evaluation of the college’s annual giving strategies in pursuit of ambitious goals for funds and participation. The Director collaborates with the Advancement team and campus colleagues to create and implement the Annual Giving plan.


While some donors may want to direct their support to specific priorities, the case for Annual Giving should focus on a shared commitment to the overall financial strength of the college and the collective impact donors can have on its quality and reputation. Each generation of students has benefited from this tradition of philanthropy. Alumni are the primary audience, so the alumni participation rate is an important indicator of their engagement. The components of the Annual Giving plan should include:

• A consistent, compelling case for support.
• Strategies and goals for donor acquisition, donor retention, and donor upgrades to leadership levels of $2,500 or more.
• Strategies for effective volunteer organization.
• Plans for the engagement of key partners e.g., Board of Trustees, Alumni Board, President’s Advisory Council, Ambassadors, Advancement team, athletics, etc.


This position reports to the Vice President for Advancement and supervises the Assistant Director for Annual Giving.


• Develop and achieve ambitious and sustainable annual goals in consultation with the Advancement team and college cabinet members.
Develop benchmarks and management tools that can provide daily, weekly, and monthly tracking of progress on goals and subgoals.
• Develop and implement effective tactics and initiatives.
• Develop and coordinate an annual calendar that includes a broad range of activities including social media, phoning, texting, direct mail, and giving days. Track and evaluate results.
• Identify, recruit, engage, train, and celebrate volunteers and volunteer leadership.
• Direct available student staff in support of annual giving initiatives.
Coordinate Annual Fund promotion via social media, working closely with the Advancement team and the Communication and Marketing Office to integrate fundraising messaging into social media content calendars.
• Direct fundraising efforts for the Scot Athletics Fund. Liaise with the athletic director and coaching staff to set engagement and fundraising responsibilities, expectations and best practices.
• Coordinate with the Communication and Marketing Office to ensure annual giving materials are consistent with the overall college branding and messaging platform.
Schedule and execute visits with annual donors and annual donor prospects to ensure continuity and service.
• Identify potential major donors with appropriate advancement personnel.


• Ability to travel.
• Ability to work weekends and evenings.
• Ability to handle confidential information.
• Excellent verbal/written communication skills.
• Ability to multi-task and meet deadlines.
• Experience with technology.
• Excellent organizational skills.
• Excellent interpersonal skills.
• Bachelor’s degree.


• Five years or more experience in higher education marketing, enrollment, and/or constituent engagement or similar experience in other career settings.
• Graduate of Alma College.


• Travel independently in and out of state.
• Walking.
• Sitting at a desk for up to 8 hours.
• Lifting up to 20 pounds.


Interested candidates must submit an Alma College application, a cover letter, current resume, and the names of three professional references via email to Position is open until filled.

Alma College is classified as a selective Baccalaureate College: Diverse Fields by the Carnegie Foundation for the Advancement of Teaching. Committed to academic excellence and development of responsible leaders, Alma’s students thrive on challenging academic programs in a supportive, small-college environment emphasizing active, collaborative learning and close student-faculty interaction. Alma is a private Phi Beta Kappa institution located in the center of Michigan’s Lower Peninsula.

Alma College is an Equal Opportunity Employer, and is committed to recruiting and retaining a diverse faculty, staff and student body.

Alma College recognizes that we are all transformed when we celebrate and value the varied identities backgrounds, experiences, and perspectives in our campus community. We are committed to recognizing and removing barriers to success and providing equitable access to opportunities through education and advocacy. In our increasingly diverse campus and world, we pledge to create a climate where everyone is safe and free to grow intellectually, spiritually, and emotionally. For more information about the College, visit