Marketing
Learn about marketing, brand management, product management, advertising, and sales, while you develop a solid foundation in business administration and strategic marketing. As a marketing major at Alma College, you’ll
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ALMA — Helena Kucera, a member of the Alma College Class of 2025 from White Lake Township, Mich., has been selected as Alma’s 31st Fulbright Scholar since 2003. Kucera will
Learn about marketing, brand management, product management, advertising, and sales, while you develop a solid foundation in business administration and strategic marketing. As a marketing major at Alma College, you’ll
Read MoreDevelop critical thinking, analytical, and problem-solving skills essential for success as a dynamic business leader. As a business major at Alma College, you’ll begin with core courses in accounting, finance, management, marketing, and economics to build a strong foundation. From there, you’ll have the opportunity to tailor your studies by choosing one of five interdisciplinary concentrations that align with today’s job market demands. If you choose business analytics, you’ll focus on mastering the quantitative techniques needed to collect and analyze data, using those insights to drive profitable decisions.
Read MoreExamine gender identity, sexuality and intersectionality. The women’s and gender studies minor focuses on issues concerning women, gender, and sexuality. In our program, you will: Study the historical contributions of
Read MoreInvestigate how social behavior, relationships and institutions shape societies. At Alma, we approach sociology as the study of humankind. We focus on how history, psychology and economics interact to affect
Read MoreExplore how the past has molded the present. Historians study the complexity of factors that inform movements and events in history. To earn your bachelor’s degree in history, you will:
Read MoreMovement is the language of dance. Dance gives us the power to communicate across cultural and linguistic barriers. Dancers use motion to evoke feelings, tell stories and provoke thought. As
Read MoreUnleash your creativity with an art and design major at Alma College. Customize your studies to match your passions, whether in graphic design, painting, sculpture, or art history. Gain problem-solving and technical skills for success in creative industries while working in state-of-the-art facilities, including private studios for advanced students. Showcase your talent through exhibitions and publications starting your first year, and build a foundation for a thriving artistic career.
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