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About
ALMA — The Alma College Diversity and Inclusion Office is expanding its offerings to celebrate Native American Heritage Month (NAHM) in November. For the second consecutive year, the college is
Faculty
Sangchul Park is an assistant professor of business administration. He obtained his Ph.D. degree from Texas A&M University with an Advanced Research Method Certificate. His research has been published in famous publication outlets (a) in the marketing field, such as Service Business, Journal of Retailing and Consumer Services, and Journal of Service Theory and Practice and (b) in the sport management field, such as Sport Management Review, Sport Marketing Quarterly and the International Journal of Sport Marketing and Sponsorship.
Signature Courses:
Business Analytics I; Business Analytics II; Global Strategic Management; Sport Marketing.
Service marketing, sport marketing and consumers’ decision-making.