Mingxi Yang

Mingxi Yang is an Assistant Professor of Business Administration at Alma College. She earned her Ph.D. in Marketing from the University of South Florida.

Her research focuses on marketing strategy, with particular interests in organizational learning, digital piracy, and entertainment marketing. She uses empirical methods to examine how firms and consumers respond to market information, past experiences, and changing competitive environments.

At Alma College, Dr. Yang teaches courses in marketing and business analytics. In the classroom, she emphasizes analytical thinking and encourages students to look beyond what happens in the marketplace to ask why it happens. She aims to help students connect marketing concepts and quantitative tools with real-world business decisions.