New Media

Our four interdisciplinary concentrations include

• Animation and Interactive Storytelling: Bring stories to life through animation and interactive media. The Animation and Interactive Storytelling concentration will teach you the art of creating immersive digital experiences, from 2D and 3D animation to interactive storytelling and game design. You’ll develop the skills to craft visually stunning animations and engaging, interactive narratives that captivate audiences.
• Advertising and Social Media: Ready to dive into the world of digital marketing and social media? The Advertising & Social Media concentration is your chance to turn creativity into strategy. You’ll learn how to design captivating campaigns, build standout brands, and engage audiences across platforms. You’ll gain valuable skills in digital marketing, content creation, and analytics, preparing you for success in the fast-paced world of advertising and social media.
• Film and Video: If you see the world through a cinematic lens, the Film and Video concentration is your creative playground. With access to hands-on projects and industry-standard tools, you’ll learn to craft compelling narratives for film, television, and digital platforms. Whether you dream of directing, producing, or editing, this concentration helps you bring your stories to life and prepares you for a future in the ever-changing media landscape.
• Sports Media: Turn your passion for sports into a career with Alma College’s Sports Media concentration. This hands-on program prepares you for dynamic careers at the intersection of sports and digital communication. It blends coursework in journalism, broadcasting, social media, and content creation with hands-on experience in sports reporting, live event production, and multimedia storytelling. You’ll explore the evolving role of media in the sports industry and develop the technical and strategic skills needed to engage modern audiences across digital platforms.

Contemporary and cutting-edge.

As a new media major, you’ll work with a faculty advisor to curate an academic pathway that reflects your passions.  

You’ll use film, audio and animation to tell immersive stories. You’ll design video games, create websites and leverage social media to make an impact. And you’ll analyze the social, cultural and ethical implications of emerging and digital media. 

You’ll enhance your resume, too. All new media majors complete an internship and a capstone project where they apply their specialized talents to a practical problem. Students have used this opportunity to produce podcasts, build brands and devise video or tabletop games. 

In addition, our Spring Term courses have included filmmaking and production classes in locations such as Italy, Croatia and Malta. 

What You Need to Know

As companies increasingly rely on technology, there is a demand for professionals who can navigate the changing digital landscape. As such, a new media degree can lay the groundwork for a wide variety of roles.  

Our recent graduates have built careers in content creation, web and software development, design, advertising, social media, photography and film production — among others.