Social media platforms are powerful tools that enable the college to connect and communicate with our key audiences and share news from campus. Conversations about the college happen every day in the social media environment, creating opportunities to build relationships with our various audiences.
The Alma College Social Media Policy applies to Alma College faculty, staff and students who create content intended for the Internet as part of their institutional responsibilities or who use Alma College in their profile name. This includes (but is not limited to) social platforms, blogs, wikis, or any other kind of social media. We encourage the use of these media to tell Alma’s story and promote college news and the work of faculty, students and staff.
This policy has been developed to help define acceptable use by those members of the Alma community who are authorized to post on behalf of the college. However, these guidelines also provide helpful tips for personal use of social media as well.
Before creating a Facebook, Twitter, Instagram or other social media account or profile that represents Alma College, you must notify the Director of Marketing. The Communication and Marketing Department monitors all social media activity related to the Alma College brand and provides training and resources for social media users. Information regarding brand, logo use, graphic standards and the college’s style manual can be found online.
For more information, guidelines and best practices, see the full policy.