Privacy Policy

This online privacy statement is intended to inform you of the ways in which the Alma College web site collects information, the uses to which that information will be put, and the ways in which we will protect any information you choose to provide us.

Your consent

By using our site, you consent to our privacy policy.

What information do we collect?

We collect information from you when you fill out a form on our site. When making a payment or purchase on our site, you may be asked to enter your name, identification number and/or e-mail address.

How do we use your information?

Any of the information we collect from you may be used in one or more of the following ways:

  • To personalize your experience (your information helps us to better respond to your individual needs).
  • To improve our website (we continually strive to improve our website content and organization based on the information and feedback we receive from you).
  • To improve customer service (your information helps us to more effectively respond to your requests and support needs).
  • To process transactions. Note: Your information, whether public or private, will not be sold, exchanged, transferred or given to any other company or organization for any reason whatsoever without your consent, other than for the express purpose of delivering the purchased product or service you have requested.
  • To send periodic e-mails. Note: The e-mail address you provide when making payments or purchases may be used to send you information and updates pertaining to your payment or purchase in addition to occasional college news and updates. If at any time you would like to unsubscribe from receiving future e-mail notices, we include detailed unsubscribe instructions at the bottom of each e-mail message.
  • To administer a contest, promotion, survey or other site feature.

How do we protect your information?

We implement a variety of security measures to maintain the safety of your personal information, such as data encryption and using secure third-party vendors.

Do we use cookies?

Yes, we use cookies to help us differentiate new web traffic from returning web traffic.

Do we disclose any information to outside parties?

We do not sell, trade or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies or to protect ours or others’ rights, property or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising or other uses.

Third-party cookies

We work with third-party vendors who utilize tracking technology to collect data about our website usage. Data recorded through the use of this technology is aggregated and shared with us to help us improve our communication efforts. The vendors will not share any personally identifiable information about you with the college.

Specifically, we use Google’s tracking tool, Google Analytics, to improve our content and help us understand how users engage with our website. While Google Analytics does not collect any personally identifiable information, it does collect information about your web browsing experience such as the web addresses of pages you visit, your location and time spent on pages.  More information about Google Analytics and how we use information sent by your browser can be found at

Third-party links

Occasionally, at our discretion, we may include or offer third-party products or services on our website. These third-party sites have separate and independent privacy policies. We, therefore, have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these linked sites.

Online privacy policy only

This online privacy policy applies only to information collected through our website and not to information collected offline.

Media use policy

Any pictures or videos taken of public areas of the college, or at college-sponsored events, which may include images of students, are not considered to be private and may be used by the college for advertising and other purposes. A student who wishes to be excluded from campus photography must contact the Associate Vice President for Communication in writing within the first two weeks of the first day of class of the fall or winter term. Requests for non-disclosure will be honored by the institution for only the current academic year, therefore, the request must be filed annually with the Communication and Marketing Office. By failing to provide such notification, you agree that the college may use your likeness.

While the campus will make every effort to honor the request of a student who wishes to be excluded from campus photography, we cannot guarantee that a student included in a group photo would not inadvertently be published. If that happens, the student may contact the Communication and Marketing Office and the electronic images will be removed from the college’s website and the photo will be removed from the college archive.

No person or organization may use, copy, alter or modify Alma College photographs, graphics, videography or other similar reproductions or recordings without the advance written permission of an authorized designee in the Communication and Marketing Office at Alma College.

Changes to our privacy policy

If we decide to change our privacy policy, we will post those changes on this page. This policy was last modified on September 26, 2016.

Contacting us

If there are any questions regarding this privacy policy, you may contact us using the information below:

Communication and Marketing Office
(989) 463-7327
Alma College
614 W. Superior Street
Alma, Michigan 48801