Admissions/Financial Aid Counselor

FLSA EMPLOYMENT CATEGORY: Salaried; Exempt; Administrative; 12 months

DEPARTMENT: Admissions


This role is primarily responsible for visiting high schools in Gratiot, Isabella and Montcalm counties where they advise prospective students and their families on admission to Alma College, providing financial aid counseling to students and families, encouraging enrollment, and other general Admissions Office activities. This position reports to the Associate Director of Admissions and Financial Aid Counseling. In addition, the position will support the development of initiatives for efficient delivery of financial aid to students and their families from all areas that align with the college’s strategic enrollment plan. This individual will have a strong role in educating students and families on what it means to apply for financial aid and how it can impact their overall college experience. They will thoroughly engage in undergraduate recruitment efforts through actively communicating the benefits of an Alma College education to prospective students, their parents, counselors, and other community organizations.


  • Travel extensively (minimum of 6 weeks), including weeknights and weekends to promote Alma College to prospective first-year students to meet enrollment goals.
  • Schedule visits to high schools and community-based organizations in Gratiot, Isabella and Montcalm counties as well as attend designated college fairs. Coordinate pre-visit calls and correspondence, make travel arrangements, conduct information sessions, and follow up with students, faculty, and staff contacted during visits via phone calls, letters, and email.
  • Manage and develop recruitment strategies in conjunction with overall recruitment goals; review and analyze data to determine schools, fairs, and events to attend/visit; and review and analyze data to effectively recruit students to meet enrollment goals.
  • Counsel, advise, and maintain positive contact with prospective students and their families regarding academic programs, admissions requirements, scholarships, and student life.
  • Present to large and small groups of prospective students, families, high school counselors and educational partners.
  • Establish and maintain relationships with high school guidance counselors and community-based organizations in assigned regions.
  • Conduct interviews and information sessions on and off campus for prospective students, families, high school visits and special guests.
  • Participate and assist with event planning in support of recruitment and yield events.
  • Lead and coordinate the ACE (Alma Community Engagement) scholarship process.
  • Be an informative resource on different loan and payment options both internally and externally.
  • Be versed in how ROI can be correlated with Alma’s outcomes rates.
  • Understand and apply various programs used in the financial aid process such LRAP, Federal Work Study, and Alma College Loan.
  • Represent and promote the financial aid process to external constituencies and participate in on and off campus admissions activities as well as assist with walk-ins and campus visits.
  • Assist with award letter generation. • Counsel new and returning students and parents on their financial aid awards and financing options.
  • Other duties as assigned.


  • Bachelor’s degree required.
  • Experience in counseling, higher education, nonprofit, or customer service experience.
  • Excellent interpersonal skills that include professional and motivational communication, public speaking, and relationship building.
  • Excellent and professional verbal and written communication skills.
  • Ability to work independently and collaboratively as part of a diverse team of professionals.
  • Significant level of independent judgment and autonomy regarding work planning and project completion.
  • Must be available to work evenings, nights and weekends for recruitment travel activities throughout the year.
  • Proficient understanding of technology and computer systems to include Microsoft Office (Word, Excel, Outlook, Teams), and other Microsoft applications including presentation and web/video conferencing tools.
  • Must be a self-starter with ability to work independently and on a team.
  • A valid driver’s license with a good driving record and reliable vehicle is required.


Interested candidates shall submit an Alma College application and a cover letter, current resume, and the names of three professional references, via email to

Alma College is classified as a selective Baccalaureate College: Diverse Fields by the Carnegie Foundation for the Advancement of Teaching. Committed to academic excellence and development of responsible leaders, Alma’s students thrive on challenging academic programs in a supportive, small-college environment emphasizing active, collaborative learning and close student-faculty interaction. Alma is a private Phi Beta Kappa institution located in the center of Michigan’s Lower Peninsula. Alma College is an Equal Opportunity Employer, and is committed to recruiting and retaining a diverse faculty, staff and student body.

Alma College recognizes that we are all transformed when we celebrate and value the varied identities backgrounds, experiences, and perspectives in our campus community. We are committed to recognizing and removing barriers to success and providing equitable access to opportunities through education and advocacy. In our increasingly diverse campus and world, we pledge to create a climate where everyone is safe and free to grow intellectually, spiritually, and emotionally. For more information about the College, visit