Alma Web Team

334 HCA

This general survey class will acquaint students to the marketing discipline from the perspective of Health Care Administration. Topics include target markets, marketing segmentation, marketing research and the marketing mix. NOTE: Students cannot earn credit for both BUS-333 and 334.


Prerequisite: four credits from BUS-222 or BUS-224(A-D); ECN-111 and 112; MTH-116 or BTC-280 or PSY-220; or Permission