Alma Web Team

334 HCA

This general survey class will acquaint students to the marketing discipline from the perspective of Health Care Administration. Topics include target markets, marketing segmentation, marketing research and the marketing mix. NOTE: Students cannot earn credit for both BUS-333 and 334.

Prereqs

Prerequisite: four credits from BUS-222 or BUS-224(A-D); ECN-111 and 112; MTH-116; or Permission

CourseID

3418