Communication and Marketing

Rachel Salazar

I’m charged with upholding the integrity of the Alma College brand and maintaining the voice and personality of the college through internal and external communications. While creating all things printed and digital, I’m not just making things look prettier—I’m responsible for making everything more functional and impactful. My days are filled with pushing pixels, persuading vector curves to cooperate, bending fonts to my will and collecting paper swatch books. I’m fascinated by research on Gen Z, the new culture they are growing up in and constantly learning new ways to catch their attention with proven methods. 


Graphic Designer

My career at Alma began in


Educational background

BFA • University of Michigan ’12 
Visual Communications – Graphic Design 


MBA • Central Michigan University ’19
Strategic Marketing & Leadership

What I love most about Alma College is...

the friendly atmosphere!

I chose to work at Alma College because...

I strongly believe in the value of a liberal arts education 🎼🏈💃🏽🔬📚