Human Resources

Web Editor

Alma College invites applications for the position of Web Editor.

Position Summary

This is a full-time position as the college’s primary web editor (www.alma.edu). The position responsibilities include content creation and monitoring, user authorization and training, collaboration on website strategy, analysis and reporting on usage patterns, and oversight of web accessibility compliance requirements. The ideal candidate is a skilled communicator, strong writer, organized thinker, has some experience using a web content management system or learning management system, and is ready to take that knowledge to the next level.

Essential Functions

  • As one of the Alma College brand champions, create and modify web content that reflects a positive, compelling web presence consistent with the college’s overall communication and marketing plan.
  • Work with the communication and marketing team to develop a comprehensive website strategy. Analyze and provide recommendations for website page layout, enhancements, content creation and ongoing content management. Assist in the evaluation and implementation of new and emerging web technologies.
  • Organize and maintain the website to effectively engage our various external and internal audiences and communicate key messages. Ensure that content complies with brand standards and strategic objectives.
  • Work closely with Information Technology Services on issues of usability, web standards and new formats, protocols, or applications.
  • Work closely with the Admissions Office to support online marketing and recruitment efforts.
  • Serve in the role of a “super user” with in depth knowledge and understanding of the college’s web content management system. Establish or change user authority levels as directed. Troubleshoot problems. Solve issues and challenges that occur.
  • Coordinate and monitor user-generated content with administrative offices, academic departments, students, committees and constituent groups. Provide training and technical support for content authors as needed. Review content for grammar, spelling and typographic errors. For web pages where there is no dedicated content provider, serve as the content creator to assure a well-rounded, comprehensive college site.
  • Monitor website usage with tracking software. Analyze and interpret data and provide quarterly reports to management. Provide usability recommendations based on interpreted data and usage patterns.
  • Research and recommend new strategies to increase the reliability, functionality and user friendliness of the website. Implement as authorized.
  • Ensure website meets all accessibility compliance requirements.

 

Required Qualifications
  • Bachelor’s degree in communications or a related field
  • Excellent communication skills
  • One year of experience with a web content management system or learning management system
  • Strong writing skills and knowledge of grammar, punctuation and spelling
  • Project management experience
  • Sensitivity to multiple audiences’ needs, project objectives and deadlines
  • Ability to work well with others
  • Organizational skills and ability to handle multiple projects simultaneously
  • Understanding of web content accessibility guidelines
  • Knowledge of general office procedures

 

Preferred Qualifications
  • Work experience in a higher education setting
  • Familiarity with marketing in higher education
  • Experience with and knowledge of web best practices or digital marketing
  • Some knowledge of HTML and/or CSS
  • Ability to understand web analytics and develop strategies from analytics data

Interested candidates must submit an Alma College application, cover letter, current resume, and the names of three professional references to Melinda Booth, Associate Vice President of Communication and Marketing, via email to careers@alma.edu. For an Alma College application, please go to: https://www.alma.edu/live/files/3085-application-for-employment .

Alma College is a selective, baccalaureate liberal arts college committed to academic excellence and development of responsible leaders. Alma’s undergraduates thrive on challenging academic programs in a supportive, small-college environment emphasizing active, collaborative learning and close student-faculty interaction. Alma is a private Phi Beta Kappa institution located in the center of Michigan’s Lower Peninsula.

Alma College is an Equal Opportunity Employer and is committed to recruiting and retaining a diverse faculty, staff and student body.

Alma College recognizes that we are all transformed when we celebrate and value the varied identities backgrounds, experiences, and perspectives in our campus community. We are committed to recognizing and removing barriers to success and providing equitable access to opportunities through education and advocacy. In our increasingly diverse campus and world, we pledge to create a climate where everyone is safe and free to grow intellectually, spiritually, and emotionally.

Story published on December 22, 2021