Communication and Marketing

Alma College on Instagram

You know about Facebook, and you check your Twitter feed daily, if not hourly. But for young millennials, the fastest growing social tool of choice is Instagram.

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In this age of social media, we spend hours scrolling through our feeds, catching up with our friends, reading news articles, watching educational videos and sharing memes.

Social media has changed the way that we communicate and has allowed us to be more connected than ever. With the click of a button, you can be reunited with an old classmate or professor.

At Alma College, we use social media to stay up-to-date with our alumni; engage with current students, faculty, staff and parents; and even recruit prospective students. We understand the importance of creating this online community, as there has never been a generation raised to be more technologically savvy than the Millennials, a group that now makes up the largest living generation in the United States. With every post, tweet and photo shared, we are cultivating a platform to tell the story of Alma College and allowing others to do the same.

Alma College has been on Facebook and Twitter for more than 10 years, but did you know that we are also on Instagram? As of 2018, Instagram became the top platform for teenagers and young adults. According to Hootsuite, a social media management platform, 72 percent of teens use Instagram, and 71 percent of users are under the age of 35. Millennials are now using features like Instagram stories, IGTV and live video to showcase their everyday lives. This platform has allowed them to create their own news and broadcast their unique story.

Whether it’s spring term photos, a wintry scene from McIntyre Mall or a live video from homecoming, our students aren’t shy in sharing their Alma experience! We encourage you to follow along with us as we narrate the story of Alma College on Instagram.

Story reprinted by permission, The Tartan, fall 2019.

Story published on August 13, 2019