For the third straight year, Alma College exceeded its goals for Giving Tuesday, raising more than $164,000 in a single day and welcoming 127 new people to its family of donors.
During the 24 hours of Tuesday, Nov. 28, a total of 397 alumni, parents, friends, students, faculty and staff made 397 gifts to Alma College. The $164,204 in total gifts surpassed the college’s $100,000 fundraising goal and marked an 82 percent increase in giving from last year’s Giving Tuesday initiative.
The campaign also sought to welcome 100 first-time donors to the college, more than double the result of Giving Tuesday 2016. To motivate people to make their first-ever gift to the college, three donors pledged a total of $35,000 to enhance the individual gifts of the first 100 first-time donors.
One hundred twenty-seven donors made their first gift on Giving Tuesday, with 68 percent of participants making a first-time gift or increasing their giving from the previous year.
“We are deeply grateful to Eric Blackhurst, Ed Kain, and Paul and Carol Burns for their generous challenge gifts and to every donor for making our third annual Giving Tuesday an outstanding success,” says Jeff Abernathy, president.
The Student Alumni Association (SAA) spent the day visiting faculty and staff members to thank them for their gifts and for investing in the college throughout the year.
“The SAA students embraced the opportunity to show their appreciation to the campus community and to invite their peers’ participation in Giving Tuesday through small but deeply meaningful first-time gifts,” says Matt vandenBerg, vice president for advancement. “I am incredibly appreciative of the donors who are setting such a powerful example for our students through their generous support.”
Donors were able to direct their annual gifts to address the college’s greatest needs or to enhance their favorites academic departments, athletic teams or performing arts programs.
Giving Tuesday, a global day of giving fueled by the power of social media and collaboration, is observed annually on the Tuesday following Thanksgiving.