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Philanthropy Week Elevates Student Gratitude Toward Donors

The week’s events included a “thank-a-thon” for students to write notes of appreciation to donors, social media outreach, bows and tags on campus buildings funded by philanthropy, interactive student activities, and more. 

The Student Alumni Association (SAA), in partnership with the Advancement Office, hosted the college’s second annual Philanthropy Week from March 6-10, 2017. Philanthropy Week is a week of student-led educational and service opportunities designed to elevate student awareness of and appreciation for the generosity of the college’s alumni, parents and friends.

Philanthropy week is timed to mark the symbolic point in the semester at which tuition runs out and philanthropy begins to cover the operating expenses for the college. Events throughout the week aimed to demonstrate student gratitude toward donors and to encourage students to do their part to enrich the community, following the example of the college’s benefactors.

“Building a culture of philanthropy and engagement begins with gratitude,” said Matt vandenBerg ’02, vice president for advancement. “Philanthropy Week activities enable recipients of philanthropic generosity — our faculty, staff and students — to demonstrate their gratitude in highly visible and meaningful ways.”

The week’s events included a “thank-a-thon” for students to write notes of appreciation to donors, social media outreach, bows and tags on campus buildings funded by philanthropy, interactive student activities, and more.

The SAA encourages students to take interest in the progress of the college, exposes them to the activities and goals of alumni and parents, and promotes leadership in all facets of campus life. Through these efforts, the SAA aims to develop an even more cohesive, achievement-oriented and loyal student population. Philanthropy Week is one of many collaborative programming efforts that the SAA organizes each year.

During Philanthropy Week, 175 students participated in the thank-a-thon, 27 faculty, staff, alumni, and students assisted with the execution of the week’s events, 1,913 members of the Alma College community were directly impacted by educational programming, and $43,857 was raised in gifts and pledges.

Philanthropy Week also served as a kickoff to the two-week spring Phonathon, which is staffed by student callers, and the faculty and staff giving campaign, which encourages internal donors to renew their philanthropic investment in the college.

Story published on April 03, 2017