Giving Tuesday Campaign Soars Beyond Expectations

During the 24 hours of Tuesday, Nov. 29, alumni, parents and friends made 350 gifts to Alma College totaling $90,078.

For the second straight year, Alma College surpassed its goal for Giving Tuesday, the global movement for people to celebrate generosity and give to charitable causes.

During the 24 hours of Tuesday, Nov. 29, alumni, parents and friends made 350 gifts to Alma College, exceeding the goal of 250 gifts and providing $90,078 in total. 

<em>Scotty participates on Giving Tuesday.</em> Scotty participates on Giving Tuesday.To encourage participation, Joanne Finnorn ’85, annual giving chair, and President Jeff Abernathy each offered challenge gifts of $5,000 and $10,000, respectively, to be unlocked when the initiative reached goals of 100 and 250 gifts.

Alma College met both challenges, ensuring a successful campaign.

“I’m grateful for the incredible generosity of so many alumni, parents, friends, faculty and staff who are helping Alma students with their charitable gifts,” said Abernathy. “The response to Giving Tuesday continues the positive momentum established with last year’s record year for philanthropy and engagement.”

About 30 percent of Giving Tuesday participants made a first-time gift or increased their giving from the previous year.

“We are deeply grateful to Joanne Finnorn and President Abernathy for their generous challenge gifts and to every donor for making our second annual Giving Tuesday a remarkable success,” says Matt vandenBerg, vice president for advancement.

“We continue to see overwhelming evidence that the Alma experience engenders lifelong passion and loyalty by our students, parents and friends,” said vandenBerg. “It seems clear that a strong culture of engagement and philanthropy is beginning to take hold, and it’s exciting.”

Donors were able to direct their annual gifts to address the college’s greatest needs or to enhance their favorites academic departments, athletic teams or performing arts programs.

Story published on December 07, 2016