Sports Management Major

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Alma College, MIAA Championship 34-31 victory over Albion. © Photography by Steve Jessmore, Stev...

From the boardroom to the locker room — as a sports management major, you’ll be in the business of winning.

Learn how to cultivate success, generate revenue and create a buzz as you make your mark in an exciting and rapidly growing field.

Studying Sports Management at Alma College

As a sports management major, you’ll ground your knowledge in our core business curriculum, building foundational skills like business analytics, strategic management, marketing and economics. Then, you’ll progress into our specialized sports management concentration.

In this track, you’ll explore the fundamentals of this lucrative and fast-paced industry and develop the skills to plan, organize, finance, budget, evaluate and lead a sport-related business and/or organization.

You’ll examine sports communications strategies and get a deeper look at how digital marketing is transforming the field. You’ll dive into topics like sports medicine. And you’ll learn how to enhance performance through motivational psychology.

Program Highlights

At Alma, you’ll have plenty of opportunities to translate everything you’re learning in the classroom to experiences in — and on — the field!

Alma has 31 varsity teams and a host of club and intramural sports. That means you’ll be learning how to manage sports organizations against the backdrop of a thriving athletic ecosystem.

Along with your courses, you’ll take workshops with the Center for Student Opportunity that will prepare you for life after Alma. You’ll then cap off your study with a business placement, giving you the exposure you need to make the leap into your full-time career.

Where Can Sports Management Take Me?

If you’re interested in an occupation that combines your business acumen with your passion for athletics, sports management is for you.

According to PricewaterhouseCoopers (PwC), the North American sports market will top $83 billion in 2023. This represents 11 consecutive years of growth — and a steady increase in job opportunities. Since Alma is recognized as a “Top Business College,” it’s a great place to get your start.

Examples of careers that a major in sports management can open up to you include:

  • Corporate Partnerships Manager
  • Game Day or Event Coordinator
  • Sports Marketing Manager
  • Sports Information Director
  • Director of Operations Event and Facility Operations Manager
  • Athletic Compliance Director
  • Equipment Manager
  • Ticket Operations Manager
  • Sports Marketing Manager
  • Sponsorship and Promotions Coordinator 

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