Requirements & Courses
Marketing Major
Forty-four credits, which must include the Core Courses (36 credits) and 8 additional credits selected from the following: BUS 334, 336, 337, 338, 339, 401, 428, 435, 436 or a 4-credit NMS course.
Core Courses: BUS 121, 221, 222 (standard 4-credit course or 222 Modular which includes 222A and one from 222B, 222C, 222D, or 222E), 225, 309, 323, 333, 440 and 4 credits from the following: BUS 340, 341, 342 or 442; BUS 150, 151 and/or 350; BUS 385/386; BUS 299/399/499; BUS 500.
Cognate courses required for all Business Majors and Minors:
- ECN 201 or 202
- Four credits of Data/Business Analytics
- One course from MTH 113, 116, 121 or 341, BTC 280 (biostatistics), PSY 220 or other courses approved by the department
- Business Application Software (2 credits) OR successful completion of appropriate tutorials on http://www.lynda.com/ or similar websites
- One of PHL 227, 228, 229 or any other ethics course approved by the department
- At least one course in COM or NMS or any other communication course approved by the department (students may take any 2- or 4-credit course in either COM or NMS)
Courses
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BUS121.Business Foundations4 creditsGeneral survey course that introduces the students to the various business disciplines. Students will briefly investigate the disciplines of accounting, finance, international business, law, management and marketing and how all of these disciplines are interrelated. The areas of business ethics and social responsibility will also be examined.
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BUS150.Business Professionals I1 creditPreparation to present strategic business cases and planning initiatives at regional and national competitions focused on entrepreneurship and the free enterprise system. Only four credits in total from BUS-150, 151 and BUS-350 will count toward the Business Administration major.
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BUS151.Business Professionals II1 creditPrerequisite: PermissionPreparation to present strategic business cases and planning initiatives at regional and national competitions focused on entrepreneurship and the free enterprise system. Only four credits in total from BUS-150, 151 and BUS-350 will count toward the Business Administration major.
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BUS221.Financial Accounting4 creditsPrerequisite: BUS-121 or HCA-131 and sophomore standing, or permissionGeneral survey course that introduces the study and application of the basic concepts and methods used in developing and reporting financial information about an economic entity. Emphasis on developing the ability to interpret and apply accounting information to the decision-making process.
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BUS225.Legal Environment of Business4 creditsIntroduces legal concepts and critical thinking that are applied in a business context. Includes the study of complex business problems with a legal and ethical focus. Students will build knowledge of the law and legal concepts to help navigate the everyday business world. Topics may include: the court system, litigation process, negligence and strict liability, employment law and discrimination, contracts, real and personal property law, torts, product liability, consumer law and criminal law impacting business.
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BUS309.Managerial Finance4 creditsPrerequisite: Four credits from BUS-222 or BUS-224(A-D or 224M); ECN 111, 112, 201 or 202; and four credits from MTH 113, 116, 118, 121, 341, PSY 220, or PermissionAn introductory course in finance designed for general business students with an emphasis on core financial principles. Students will acquire a working knowledge of how capital markets function, learn to analyze financial statements, assess the time value of money and the valuation of debt and stock, and make capital budgeting decisions.
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BUS323.Contemporary Management4 creditsPrerequisite: four credits from BUS-222 or BUS-224(A-D or 224M); ECN 111, 112, 201 or 202; and four credits from MTH 113, 116, 118, 121, 341, PSY 220, or PermissionExploration of the four primary functions of management: planning, organizing, leading and controlling. Emphasis on understanding functions and roles that managers play within organizational structures and society stakeholders. Students will engage in numerous contemporary experiential learning and project applications. Developing managerial problem-solving, business professionalism, teamwork, and communication skills are a cornerstone of this course.
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BUS333.Marketing and Society4 creditsPrerequisite: four credits from BUS-222 or BUS-224(A-D or 224M); ECN-111, 112, 201 or 202; and four credits from MTH-113, 116, 118, 121, 341, PSY-220, or PermissionGeneral survey course acquainting students with the business and economic principles underlying the transfer of goods and services from producer to consumers. Investigation of the institutions, systems of distribution, and the functions and policies of the marketing discipline.
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BUS336.Direct Response Marketing2 creditsPrerequisite: BUS-333 or PermissionInvestigate the role that direct response marketing plays in the overall marketing plan for an organization. Topics covered include: customer relationship marketing, data base marketing, user characteristics, lead generation and ethical considerations.
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BUS337.E-Commerce2 creditsPrerequisite: BUS-333 or PermissionInvestigate the importance of the rapidly growing field of e-commerce within a firm’s overall strategic marketing plan. Topics covered include: user characteristics, privacy and security issues, and ethical and legal considerations. This course will NOT be a course in Web site development.
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BUS338.Entrepreneurial Marketing4 creditsPrerequisite: BUS-333 or PermissionExamines the marketing discipline from the perspective of the entrepreneur. Topics covered include: marketing research, selection of target markets and marketing mix (product, price, place, promotion).
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BUS339.Logistics/Supply Chain Management2 creditsPrerequisite: BUS-333Supply chain management encompasses all areas of business that deal with the movement of product. This includes the inbound movement of raw materials and component parts, the transfer of inventory from one location to another and the outbound movement of products to the customer. Areas covered include customer service, facility location, inventory management, order processing, purchasing/procurement, transportation and warehousing.
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BUS340.Applications and Cases in Finance4 creditsPrerequisite: BUS-121, 221, 309, 323, 333, and four credits from BUS-222 or BUS-224(A-D or 224M)A study of finance principles and theories as applied to complex corporate problems through the use of company analysis and other hands-on applications.
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BUS341.Applications and Cases in Management4 creditsPrerequisite: BUS-121, 221, 309, 323, 333 and four credits from BUS-222 or BUS-224(A-D or 224M)Apply management concepts to real life cases and situations. Examine complex management problems in the business world. Learn critical thinking, problem solving and conceptual thinking through the use of role play, simulations, projects, and case applications. This is a synergistic class and content from core classes will be utilized in this experiential learning environment.
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BUS342.Applications and Cases in Marketing4 creditsPrerequisite: BUS-121, 221, 309, 323, 333 and four credits from BUS-222 or BUS-224(A-D or 224M)A study of marketing principles and theories as applied to complex corporate problems through the use of company analysis and other hands-on applications.
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BUS350.Business Professionals III2 creditsPrerequisite: PermissionPreparation to present strategic business cases and planning initiatives at regional and national competitions focused on entrepreneurship and the free enterprise system. Only four credits in total from BUS-150, 151 and BUS-350 will count toward the Business Administration major.
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BUS385.Business Administration Practicum4 creditsPrerequisite: Complete the following courses with a minimum grade of C: BUS-121, 221, 225, 309, 323, 333 and four credits from BUS-222 or BUS-224(A-D or 224M)Only four credits will count in the major. Requires permission. Student must also successfully complete the appropriate internship workshops that are sponsored by the Center for Student Opportunity (CSO).
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BUS401.Advertising4 creditsPrerequisite: BUS-333 or PermissionStudy of advertising and its use in marketing programs. Emphasis on the role of advertising in the world of business, developing advertising strategies, selecting media, managing advertising activities and budgeting for profitability. Special emphasis on the social and ethical aspects of the advertising program.
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BUS428.Global Marketing Management4 creditsPrerequisite: BUS-333 or PermissionExploration of the environment of international markets and institutions. Analysis of the impact of cultural, social, financial, legal, political and technical problems in the marketing plan with particular emphasis on current international developments.
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BUS428M.Global Marketing Management4 creditsPrerequisite: BUS-333 or PermissionExploration of the environment of international markets and institutions. Analysis of the impact of cultural, social, financial, legal, political and technical problems in the marketing plan with particular emphasis on current international developments.
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BUS435.Marketing Research4 creditsPrerequisite: four credits from BUS-222 or BUS-224(A-D or 224M); ECN-111 or 112; four credits from MTH-113, 116, 118, 121, 341 or PSY-220; or PermissionStudy of the formal research techniques applicable to marketing. Methodical considerations include sample selection, questionnaire design, data collection, processing and analysis of data, and the preparation of managerial reports.
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BUS436.Selling/Sales Management4 creditsPrerequisite: BUS-333Designed to introduce students, through hands-on role playing and practice, to the profession of Personal Selling. Steps in the selling process will be analyzed. Students will be required to prepare a sales presentation. The latter half of the class will focus on Sales Management. Supervisory techniques, measurement tools, and use of training material will be analyzed. Upon successful completion of the course, students will be prepared for an entry-level personal selling position.
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BUS440.Global Strategic Management4 creditsPrerequisite: BUS-121, 221, 309, 323, 333 and four credits from BUS-222 or BUS-224(A-D or 224M)Coverage of all aspects of strategy with a focus on industry and corporate analysis, especially in the global environment. Emphasis on individual written and group oral presentations of case analyses. Students apply the concepts learned to actual business situations. The capstone course for Business Administration and International Business Administration majors.
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BUS442.Accounting Information Systems4 creditsPrerequisite: BUS-322 or by PermissionStudy of accounting information systems, including systems analysis, design and implementation. Emphasis on design and documentation tools and internal controls. Focuses on the needs and responsibilities of accountants as end users of systems, system designers and auditors.
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BUS442M.Accounting Information Systems4 creditsPrerequisite: BUS-322 or by PermissionStudy of accounting information systems, including systems analysis, design and implementation. Emphasis on design and documentation tools and internal controls. Focuses on the needs and responsibilities of accountants as end users of systems, system designers and auditors. Spring Term only.
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BUS499.Business Admin. Independent Study1 creditRequires instructor permission.
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BUS500.Senior Thesis4 creditsPrerequisite: Senior Standing and PermissionStudent must have a GPA of 3.5 or better calculated on all BUS courses taken.
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MTH113.Applied Calculus4 creditsPrerequisite: MTH-112 or Pre-Calculus in High SchoolIntroduction to differential and integral calculus. Focuses on applications; theory held to a minimum. Examples from business and the natural and social sciences. Background in trigonometry not needed.
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MTH116.Elementary Statistics4 creditsPrerequisite: MTH-100 or PlacementIntroduction to modern elementary statistics and applications. Focuses on statistical reasoning and data analysis. Includes statistical design of experiments, estimation, hypothesis testing, regression, correlation and other selected topics.
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MTH121.Calculus I4 creditsPrerequisite: MTH-112 or Pre-Calculus in High SchoolIntroduction to the calculus of one variable. Includes limits and continuity, the derivative and applications, the integral and applications, infinite series and sequences. (Part I of II)
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MTH341.Probability and Statistics I4 creditsPrerequisite: MTH-122In-depth examination of probability and introduction to mathematical statistics. Topics include axiomatic probability, discrete and continuous random variables, transformations of random variables, moment generating functions, limit theorems, and point estimation.
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BTC280.Biostatistics4 creditsIntroduction to the analytical methods commonly used in biotechnology and biomedical sciences. Emphasis on the basic concepts of experimental design, quantitative analysis of data and hypothesis testing. Provides a foundation to evaluate information critically to support research objectives and a better understanding of statistical design of experimental trials for biological products/devices.
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PSY220.Statistics4 creditsPrerequisite: PSY-120, 121 or PermissionIntroduction to descriptive and inferential statistics, and factorial analysis of variance. Appropriate for both life and social sciences.
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PHL227.Ethics and Business4 creditsExploration of the nature of moral values, moral judgments and ethical decisions. Analysis of selected issues in modern business. Test cases used for practice in decision making. Especially pertinent for those planning business careers but designed for all interested students.
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PHL228.Ethics and Law4 creditsExploration of conceptual and ethical issues in the making and administration of law. Introduction to ethical theory. Study of such topics as criminals’ rights, justification of punishment, death penalty, nature of legal responsibility, extent of justifiable government interference with freedom and relation between law and morality. Especially pertinent for Pre-Law students, but designed for all interested students.
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PHL229.Ethics and Medicine4 creditsExploration of nature of moral values, moral judgments and ethical decisions. Analysis of selected issues in medicine and other health fields. Test cases used for practice in decision-making. Especially pertinent for those planning careers in health professions, but designed for all interested students.