Marketing

Requirements & Courses

Marketing Major

Forty-four credits, which must include the Core Courses (36 credits) and 8 additional credits selected from the following: BUS 334, 336, 337, 338, 339, 401, 428, 435, 436 or a 4-credit NMS course.

Core Courses: BUS 121, 221, 222 (standard 4-credit course or 222 Modular which includes 222A and one from 222B, 222C, 222D, or 222E), 225, 309, 323, 333, 440 and 4 credits from the following: BUS 340, 341, 342 or 442; BUS 150, 151 and/or 350; BUS 385/386; BUS 299/399/499; BUS 500.

Cognate courses required for all Business Majors and Minors:

  1. ECN 201 or 202
  2. Four credits of Data/Business Analytics
  3. One course from MTH 113, 116, 121 or 341, BTC 280 (biostatistics), PSY 220 or other courses approved by the department
  4. Business Application Software (2 credits) OR successful completion of appropriate tutorials on http://www.lynda.com/ or similar websites
  5. One of PHL 227, 228, 229 or any other ethics course approved by the department
  6. At least one course in COM or NMS or any other communication course approved by the department (students may take any 2- or 4-credit course in either COM or NMS)
Courses
  • BUS
    121
    .
    Business Foundations
    4 credits
    General survey course that introduces the students to the various business disciplines. Students will briefly investigate the disciplines of accounting, finance, international business, law, management and marketing and how all of these disciplines are interrelated. The areas of business ethics and social responsibility will also be examined.
  • BUS
    150
    .
    Entrepreneurs in Action I
    1 credit
    Preparation to present strategic business cases and planning initiatives at regional and national competitions focused on entrepreneurship and the free enterprise system. Only four credits in total from BUS-150, 151 and BUS-350 will count toward the Business Administration major.
  • BUS
    151
    .
    Entrepreneurs in Action II
    1 credit
    Prerequisite: Permission
    Preparation to present strategic business cases and planning initiatives at regional and national competitions focused on entrepreneurship and the free enterprise system. Only four credits in total from BUS-150, 151 and BUS-350 will count toward the Business Administration major.
  • BUS
    221
    .
    Financial Accounting
    4 credits
    Prerequisite: BUS-121 or 131 (may be taken concurrently), MTH-101 or equivalent
    General survey course that introduces the study and application of the basic concepts and methods used in developing and reporting financial information about an economic entity. Emphasis on developing the ability to interpret and apply accounting information to the decision-making process.
  • BUS
    225
    .
    Legal Environment of Business
    4 credits
    Prerequisite: BUS-121 or Permission
    Introduces legal concepts and critical thinking that are applied in a business context. Includes the study of complex business problems with a legal and ethical focus. Students will build knowledge of the law and legal concepts to help navigate the everyday business world. Topics may include: the court system, litigation process, negligence and strict liability, employment law and discrimination, contracts, real and personal property law, torts, product liability, consumer law and criminal law impacting business.
  • BUS
    309
    .
    Managerial Finance
    4 credits
    Prerequisite: Four credits from BUS-222 or BUS-224(A-D); ECN 111, 112, 201 or 202; and four credits from MTH 113, 116, 118, 121, 341, PSY 220, or Permission
    Introduction to the principles of managerial financial policies, leading to maximizing the value of a firm. Major emphasis on financial decisions facing a firm, management of current assets, capital budgeting, cash flow management, optimal capital structure, time value of money and financial/ratio analysis.
  • BUS
    323
    .
    Contemporary Management
    4 credits
    Prerequisite: four credits from BUS-222 or BUS-224(A-D); ECN 111, 112, 201 or 202; and four credits from MTH 113, 116, 118, 121, 341, PSY 220, or Permission
    Exploration of the four primary functions of management: planning, organizing, leading and controlling. Emphasis on understanding functions and roles that managers play within organizational structures and society stakeholders. Students will engage in numerous contemporary experiential learning and project applications. Developing managerial problem-solving, business professionalism, teamwork, and communication skills are a cornerstone of this course.
  • BUS
    333
    .
    Marketing and Society
    4 credits
    Prerequisite: four credits from BUS-222 or BUS-224(A-D); ECN-111, 112, 201 or 202; and four credits from MTH-113, 116, 118, 121, 341, PSY-220, or Permission
    General survey course acquainting students with the business and economic principles underlying the transfer of goods and services from producer to consumers. Investigation of the institutions, systems of distribution, and the functions and policies of the marketing discipline.
  • BUS
    334
    .
    Health Care Marketing
    4 credits
    Prerequisite: four credits from BUS-222 or BUS-224(A-D); ECN-111 and 112; MTH-116; or Permission
    This general survey class will acquaint students to the marketing discipline from the perspective of Health Care Administration. Topics include target markets, marketing segmentation, marketing research and the marketing mix. NOTE: Students cannot earn credit for both BUS-333 and 334.
  • BUS
    336
    .
    Direct Response Marketing
    2 credits
    Prerequisite: BUS-333 or Permission
    Investigate the role that direct response marketing plays in the overall marketing plan for an organization. Topics covered include: customer relationship marketing, data base marketing, user characteristics, lead generation and ethical considerations.
  • BUS
    337
    .
    E-Commerce
    2 credits
    Prerequisite: BUS-333 or Permission
    Investigate the importance of the rapidly growing field of e-commerce within a firm’s overall strategic marketing plan. Topics covered include: user characteristics, privacy and security issues, and ethical and legal considerations. This course will NOT be a course in Web site development.
  • BUS
    338
    .
    Entrepreneurial Marketing
    4 credits
    Prerequisite: BUS-333 or Permission
    Examines the marketing discipline from the perspective of the entrepreneur. Topics covered include: marketing research, selection of target markets and marketing mix (product, price, place, promotion).
  • BUS
    339
    .
    Logistics/Supply Chain Management
    2 credits
    Prerequisite: BUS-333
    Supply chain management encompasses all areas of business that deal with the movement of product. This includes the inbound movement of raw materials and component parts, the transfer of inventory from one location to another and the outbound movement of products to the customer. Areas covered include customer service, facility location, inventory management, order processing, purchasing/procurement, transportation and warehousing.
  • BUS
    340
    .
    Applications and Cases in Finance
    4 credits
    Prerequisite: BUS-121, 221, 309, 323, 333, and four credits from BUS-222 or BUS-224(A-D)
    A study of finance principles and theories as applied to complex corporate problems through the use of company analysis and other hands-on applications.
  • BUS
    341
    .
    Applications & Cases in Management
    4 credits
    Prerequisite: BUS-121, 221, 309, 323, 333 and four credits from BUS-222 or BUS-224(A-D)
    Apply management concepts to real life cases and situations. Examine complex management problems in the business world. Learn critical thinking, problem solving and conceptual thinking through the use of role play, simulations, projects, and case applications. This is a synergistic class and content from core classes will be utilized in this experiential learning environment.
  • BUS
    342
    .
    Applications and Cases in Marketing
    4 credits
    Prerequisite: BUS-121, 221, 309, 323, 333 and four credits from BUS-222 or BUS-224(A-D)
    A study of marketing principles and theories as applied to complex corporate problems through the use of company analysis and other hands-on applications.
  • BUS
    350
    .
    Entrepreneurs in Action III
    2 credits
    Prerequisite: Permission
    Preparation to present strategic business cases and planning initiatives at regional and national competitions focused on entrepreneurship and the free enterprise system. Only four credits in total from BUS-150, 151 and BUS-350 will count toward the Business Administration major.
  • BUS
    385
    .
    Business Administration Practicum
    4 credits
    Prerequisite: Complete the following courses with a minimum grade of C: BUS-121, 221, 225, 309, 323, 333 and four credits from BUS-222 or BUS-224(A-D)
    Only four credits will count in the major. Requires permission. Student must also successfully complete the appropriate internship workshops that are sponsored by the Center for Student Opportunity (CSO).
  • BUS
    401
    .
    Advertising
    4 credits
    Prerequisite: BUS-333 or Permission
    Study of advertising and its use in marketing programs. Emphasis on the role of advertising in the world of business, developing advertising strategies, selecting media, managing advertising activities and budgeting for profitability. Special emphasis on the social and ethical aspects of the advertising program.
  • BUS
    428
    .
    Global Marketing Management
    4 credits
    Prerequisite: BUS-333 or Permission
    Exploration of the environment of international markets and institutions. Analysis of the impact of cultural, social, financial, legal, political and technical problems in the marketing plan with particular emphasis on current international developments.
  • BUS
    428M
    .
    Global Marketing Management
    4 credits
    Prerequisite: BUS-333 or Permission
    Exploration of the environment of international markets and institutions. Analysis of the impact of cultural, social, financial, legal, political and technical problems in the marketing plan with particular emphasis on current international developments.
  • BUS
    435
    .
    Marketing Research
    4 credits
    Prerequisite: four credits from BUS-222 or BUS-224(A-D); ECN-111 or 112; four credits from MTH-113, 116, 118, 121, 341 or PSY-220; or Permission
    Study of the formal research techniques applicable to marketing. Methodical considerations include sample selection, questionnaire design, data collection, processing and analysis of data, and the preparation of managerial reports.
  • BUS
    436
    .
    Selling/Sales Management
    4 credits
    Prerequisite: BUS-333
    Designed to introduce students, through hands-on role playing and practice, to the profession of Personal Selling. Steps in the selling process will be analyzed. Students will be required to prepare a sales presentation. The latter half of the class will focus on Sales Management. Supervisory techniques, measurement tools, and use of training material will be analyzed. Upon successful completion of the course, students will be prepared for an entry-level personal selling position.
  • BUS
    440
    .
    Global Strategic Management
    4 credits
    Prerequisite: BUS-121, 221, 309, 323, 333 and four credits from BUS-222 or BUS-224(A-D)
    Coverage of all aspects of strategy with a focus on industry and corporate analysis, especially in the global environment. Emphasis on individual written and group oral presentations of case analyses. Students apply the concepts learned to actual business situations. The capstone course for Business Administration and International Business Administration majors.
  • BUS
    442M
    .
    Accounting Information Systems
    4 credits
    Prerequisite: BUS-322 or by Permission
    Study of accounting information systems, including systems analysis, design and implementation. Emphasis on design and documentation tools and internal controls. Focuses on the needs and responsibilities of accountants as end users of systems, system designers and auditors. Spring Term only.
  • BUS
    499
    .
    Business Admin. Independent Study
    1 credit
    Requires instructor permission.
  • BUS
    500
    .
    Senior Thesis
    4 credits
    Prerequisite: Senior Standing and Permission
    Student must have a GPA of 3.5 or better calculated on all BUS courses taken.
  • MTH
    113
    .
    Applied Calculus
    4 credits
    Prerequisite: MTH-112 or Pre-Calculus in High School
    Introduction to differential and integral calculus. Focuses on applications; theory held to a minimum. Examples from business and the natural and social sciences. Background in trigonometry not needed.
  • MTH
    116
    .
    Elementary Statistics
    4 credits
    Prerequisite: MTH-100 or Placement
    Introduction to modern elementary statistics and applications. Focuses on statistical reasoning and data analysis. Includes statistical design of experiments, estimation, hypothesis testing, regression, correlation and other selected topics.
  • MTH
    121
    .
    Calculus I
    4 credits
    Prerequisite: MTH-112 or Pre-Calculus in High School
    Introduction to the calculus of one variable. Includes limits and continuity, the derivative and applications, the integral and applications, infinite series and sequences. (Part I of II)
  • MTH
    341
    .
    Probability & Statistics I
    4 credits
    Prerequisite: MTH-210
    Introduction to mathematical theory of probability and statistical inference. Includes data analysis and presentation, discrete and continuous probability models, random variables, mathematical expectation, generating functions, estimation, hypothesis testing, sampling distributions, regression, correlation, time series and other selected topics. (Part I of II)
  • BTC
    280
    .
    Biostatistics
    4 credits
    Introduction to the analytical methods commonly used in biotechnology and biomedical sciences. Emphasis on the basic concepts of experimental design, quantitative analysis of data and hypothesis testing. Provides a foundation to evaluate information critically to support research objectives and a better understanding of statistical design of experimental trials for biological products/devices.
  • PSY
    220
    .
    Statistics
    4 credits
    Prerequisite: PSY-121 or Permission
    Introduction to descriptive and inferential statistics, and factorial analysis of variance. Appropriate for both life and social sciences.
  • PHL
    227
    .
    Ethics and Business
    4 credits
    Exploration of the nature of moral values, moral judgments and ethical decisions. Analysis of selected issues in modern business. Test cases used for practice in decision making. Especially pertinent for those planning business careers but designed for all interested students.
  • PHL
    228
    .
    Ethics and Law
    4 credits
    Exploration of conceptual and ethical issues in the making and administration of law. Introduction to ethical theory. Study of such topics as criminals’ rights, justification of punishment, death penalty, nature of legal responsibility, extent of justifiable government interference with freedom and relation between law and morality. Especially pertinent for Pre-Law students, but designed for all interested students.
  • PHL
    229
    .
    Ethics and Medicine
    4 credits
    Exploration of nature of moral values, moral judgments and ethical decisions. Analysis of selected issues in medicine and other health fields. Test cases used for practice in decision-making. Especially pertinent for those planning careers in health professions, but designed for all interested students.