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In the words of our alumni…
Meredith Bronk ’92
CEO, Open Systems Technologies
Grand Rapids, MI
Marketing and innovation produce results; all the rest are costs. — Peter Drucker
How do companies persuade customers to buy their product rather than their competitors’? New technologies have radically changed the development and delivery of marketing messages to both consumers and businesses. In today’s business environment, even small businesses must compete with companies from around the globe.
Are you a good communicator?
Marketing is all about communication. From the Four Ps of Marketing (product, place, price and promotion) to new opportunities available in digital media sales, at Alma College, you will explore effective marketing from all angles.
Experienced Alma College faculty offer insights in essential marketing and advertising strategies. Using internet-based technology, guest speakers from around the world will share their insights about global marketing opportunities.
Class projects offer experience in developing marketing campaigns for local businesses and non-profit organizations so you can see your ideas turned into action. Whether you see yourself as the VP of Marketing for a Fortune 500 company or as an entrepreneurial online retailer, Alma’s program is a great place to start.
“This is the first year we have had a BPA student organization, and to have all eight students place in the top 10 at the national conference is pretty amazing.” — Tina Rolling, chapter adviser.
“We wanted more experience on the tax side of accounting, and we saw this as an opportunity to further ourselves and, more importantly, help the community.” — Brooks Hyble
Alma students showcase their business skills and capture 14 awards at state competition.