Gregory Baleja
Chair & Professor of Business Administration and International Business Administration
Joined Alma College Faculty in 1988
Swanson Academic Center 243
(989) 463-7274
Office Hours: MWF 8:00 to 9:15, 10:30 till 11:15 and 12:30 till 1:15 and Th 1:00 to 4:00 and by appointment
Education
- M.B.A. Michigan State University
- B.A. Michigan State University
Research Interests
Marketing Education, Ethical Issues in Marketing, Direct Response Marketing, E-Commerce and Marketing Case Studies
Recent Courses Taught
- Introduction to Business. BUS 121.01 & .02.
- Marketing. BUS 333.
- Direct Response Marketing. BUS 336.
- E-Commerce. BUS 337.
- Introduction to Business. BUS 121.
- International Marketing. BUS 428.
- Advertising. BUS 401.
Directed Student Presentations and Achievements
- "Sports Marketing" by Andrea Richardson
- "Where Have All the Artists Gone?" by Kristin Senter
- "Green Business Practices" by William Byrne
- "Political Marketing Research" by Kristen Senter
- "The Differences and Developments of a Marketing Emphasis: A Comparsion of Major and Minor League Athletics" by Shannah Ford
- "International Marketing-Expanding Overseas: A Closer Look at the European Community" by Kim Hoeltzel
- See More...
Selected Book Publications
- Gregory Baleja and Harlan Spotts. "Primetime Developmental Playthings" in The IMC Handbook: Readings and Cases in Integrated Marketing Communications by J. Steven Kelly and Susan Jones. Racom Communications. 2008 ed.
- Gregory Baleja, Thomas Tully and Benjamin Weeks. "The Chicago Girl Scouts Case" in The IMC Handbook: Readings and Cases in Integrated Marketing Communications, by J. Steven Kelly and Susan Jones. Racom Communications. 2008 ed.
- Gregory Baleja and Harlan Spotts. "Primetime Developmental Playthings" in Readings and Cases in Integrated Marketing. Racom Communications. 2005 ed.
- Gregory Baleja, Thomas Tully and Benjamin Weeks. "The Chicago Girl Scouts" in Readings and Cases in Integrated Marketing. Racom Communications. 2005 ed.
- Gregory Baleja. "K & M Hardware" in Marketing: A Situational Approach. Dame Publications. 1998.
- Gregory Baleja. "Teaching Success and Acting" in Acting Lessons for Teachers: Using Performance Skills in the Classroom. Greenwood/Praeger Publishing Co.. 1994.
Selected Articles
- Gregory Baleja. "The Laws of Diminishing Marginal Utility." Great Ideas for Teaching Marketing. 2002
- Gregory Baleja. "Marginal Analysis." Great Ideas for Teaching Marketing. 2002.
- Gregory Baleja. "Revenue Considerations Associated with Moving Production Facilities Offshore." Great Ideas for Teaching Marketing. 2002
- Gregory Baleja. "Test Marketing Sabotage." Great Ideas for Teaching Marketing. 2000
- Gregory Baleja. "Marketing Research: Questionnaire Construction Process." Great Ideas for Teaching Marketing. 2000
- Gregory Baleja. "Consumer Buying Process." Great Ideas for Teaching Marketing. 1998
- See More...
Awards, Honors, Recognitions
- Recognized in the 2010 edition of "Who's Who in America"
- Recognized in the 11th edition of "Who's Who Among American Teahcers and Educators"
- "International Marketing: A Map Quiz" received a top award in The Best of the Great Ideas for Teaching Marketing Contest
- Voted Teacher of the Year in the Social Sciences by the Senior Class: 1989-1990, 1991-1992, 1996-1997 and 2003-2004
Professional Memberships
- Midwest Marketing Association
Service to the College
- Chair, Department of Business Administration
- Integrative Marketing Team
- Benefits Review Committee
- Associate Member of Alma College's Board of Trustees
- Faculty Personnel Committee
- Becoming a Scot Days
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Service to the Community
- Member of the Board of Directors of Greater Gratiot Developement Incorporated
- Member of the Board of Directors of Greater Gratiot Developement Incorporated
- Member of the Board of Directors of Greater Gratiot Developement Incorporated
- Marketing Team - GGDI
- Marketing Team - GGDI
- Member of the Board of Directors of Greater Gratiot Developement Incorporated
- See More...
