Faculty List

Gregory Baleja

Professor of Business Administration and International Business Administration
Joined Alma College Faculty in 1988
243 Swanson Academic Center (SAC)
(989) 463-7274
Office Hours: MWF 8:00 to 9:20, 10:30 till 11:20 and 12:30 till 1:20 and Tues 1:00 to 3:00 and by appointment

Education

  • M.B.A. Michigan State University
  • B.A. Michigan State University

Research Interests

Marketing Education, Ethical Issues in Marketing, Entrepreneurial Marketing, Health Care Marketing, Direct Response Marketing, E-Commerce and Marketing Case Studies

Recent Courses Taught

  • Introduction to Business.  BUS 121.
  • Marketing.  BUS 333.
  • Direct Response Marketing.  BUS 336.
  • Entrepreneurial Marketing.  BUS 338.
  • Introduction to Business.  BUS 121.02 & .03.
  • Marketing Research.  BUS 435.
  • Introduction to Business. BUS 121.
  • Marketing. BUS 333.
  • International Marketing. BUS 428.

Directed Student Presentations and Achievements

  • "A Look Inside Sports Marketing" by Shelby Alexander
  • "How They Market: the four Major Sports in the U.S. by Matt Lewan
  • "Athletic Apparel: Competitive Analysis of Nike and Adidas" by Alli Meurer
  • "GreenStone Farm Credit Services" by Conrad Bovee
  • "Greater Gratiot Development, Inc." by Zach Kerr
  • "Political Marketing: A Vote for the Future of Marketing Methods" by Ben Schippers
  • See More...

Selected Book Publications

  • Gregory Baleja and Harlan Spotts.  "Primetime Developmental Playthings" in The IMC Handbook: Readings and Cases in Integrated Marketing Communications by J. Steven Kelly and Susan Jones.  Racom Communications.  2008 ed.
  • Gregory Baleja, Thomas Tully and Benjamin Weeks.  "The Chicago Girl Scouts Case" in The IMC Handbook: Readings and Cases in Integrated Marketing Communications, by J. Steven Kelly and Susan Jones.  Racom Communications.  2008 ed.
  • Gregory Baleja and Harlan Spotts.  "Primetime Developmental Playthings" in Readings and Cases in Integrated Marketing.  Racom Communications.  2005 ed.
  • Gregory Baleja, Thomas Tully and Benjamin Weeks.  "The Chicago Girl Scouts" in Readings and Cases in Integrated Marketing.  Racom Communications.  2005 ed.
  • Gregory Baleja.  "K & M Hardware" in Marketing: A Situational Approach.  Dame Publications.  1998.
  • Gregory Baleja.  "Teaching Success and Acting" in Acting Lessons for Teachers: Using Performance Skills in the Classroom.  Greenwood/Praeger Publishing Co..  1994.

Selected Articles

  • Gregory Baleja.  "The Laws of Diminishing Marginal Utility."  Great Ideas for Teaching Marketing.  2002
  • Gregory Baleja.  "Marginal Analysis."  Great Ideas for Teaching Marketing.  2002.
  • Gregory Baleja.  "Revenue Considerations Associated with Moving Production Facilities Offshore."  Great Ideas for Teaching Marketing.  2002
  • Gregory Baleja.  "Test Marketing Sabotage."  Great Ideas for Teaching Marketing.  2000
  • Gregory Baleja.  "Marketing Research: Questionnaire Construction Process."  Great Ideas for Teaching Marketing.  2000
  • Gregory Baleja.  "Consumer Buying Process."  Great Ideas for Teaching Marketing.  1998
  • See More...

Awards, Honors, Recognitions

  • Recognized in the 2010 edition of "Who's Who in America"
  • Recognized in the 11th edition of "Who's Who Among American Teahcers and Educators"
  • "International Marketing: A Map Quiz" received a top award in The Best of the Great Ideas for Teaching Marketing Contest
  • Voted Teacher of the Year in the Social Sciences by the Senior Class: 1989-1990, 1991-1992, 1996-1997 and 2003-2004

Professional Memberships

  • Midwest Marketing Association
  • Midwest Marketing Association

Service to the College

  • Enrollment Advisory Task Force
  • Associate Member of Alma College's Board of Trustees
  • OAC First Generations Connections Program
  • Becoming a Scot Days
  • Enrollment Advisory Task Force
  • Associate Member of Alma College's Board of Trustees
  • See More...

Service to the Community

  • Marketing Team - GGDI
  • Gratiot Community Airport Zoning Board
  • Member of the Board of Directors of Greater Gratiot Development Incorporated
  • Gratiot Community Airport Zoning Board
  • Start Me Up MidMichigan--Regional Entrepreneurial Collaborative Grant
  • Marketing Team - GGDI
  • See More...

 

Colleges of Distinction, a national college guide for students, parents and counselors, identifies Alma College as "one of the best places to learn, grow and succeed." The Colleges of Distinction publication recognizes institutions for their commitment to engaged students, great teaching, vibrant communities and successful outcomes.

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Leadership Profile

Jessica McLeod

Jessica McLeod
Graduation: 2015
Major: Political Science and English

Discovering Anderson Cooper on CNN in seventh grade gave Bad Axe sophomore Jessica McLeod more than just entertainment after school. It also tuned her in to a future career path.

“Hearing Anderson Cooper talk about the world and politics made me very interested in the government and the way it works,” she says. “I wanted to learn more about the subjects he was talking about. And as I’ve learned more, it has only become more and more fascinating to me.”

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