Alma Advertisement Wins National Award
A full-page Alma College advertisement that appeared in U.S. News & World Report magazine has won a silver award in the 22nd annual Admissions Advertising Awards competition sponsored by Admissions Marketing Report, a marketing publication for higher education.
Designed by Aimee Bentley of Alma’s Marketing and Public Relations Office, the advertisement profiles Monroe student Terra Teague and her various college experiences, including her hurricane relief work in Louisiana and her involvement with Students in Free Enterprise, the Center for Responsible Leadership, academic research and community service. The tagline reads, “An Alma education is more than books, courses and exams: It’s an experience.”
Teague is a junior at Alma College majoring is business administration. She is the daughter of David and Teresa Teague of Monroe.
The advertisement, which ran in U.S. News & World Report’s “Best Colleges” edition on Aug. 28, 2006, received a silver award in the single magazine ad category for colleges under 2,000 students.
More than 2,100 entries were received from more than 1,200 colleges, universities and secondary school for the awards competition. Entries were received from institutions in all 50 states and several foreign countries.
A national panel of judges consisted of admissions marketers, advertising creative directors, marketing and advertising professionals, and the editorial board of Admissions Marketing Report.
Posted: Mon, February 26th, 2007 at 1:17PM