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Alma's New Logo Wins Award

Alma College’s new logo is a winner in the 21st Annual Admissions Advertising Awards, sponsored by the Admissions Marketing Report (AMR).

The College has won a Bronze Award for Institutional Logo/Letterhead Design in the category Group 1: Schools Under 2,000 Students.

Unveiled in Fall 2005 after a comprehensive, yearlong review of the distinctive strengths, themes and experiences that characterize the Alma College experience, the new visual identity was designed to enhance the College’s profile with its many audiences.

A new tagline that acknowledges that there is “Only One Alma” combined with a modernized pinecone logo provides a consistent image that conveys impressions of quality, prestige, distinction and recognition of the experiences that students have to reach their full potential.

"'Only One Alma' truly seems to capture the personalized and transforming experience of those who become part of this community," says Dr. Saundra J. Tracy, Alma College president. "It also captures the sense of pride and warm affection that one feels in the many voices that struggle to find just the right words to describe Alma College."

The Admissions Advertising Awards is the largest educational advertising awards competition in the country. This year more than 2,200 entries were received from more than 1,000 colleges, universities and secondary schools from all 50 states and several foreign countries.

Judges for the competition consisted of a national panel of admissions’ marketers, advertising creative directors, marketing and advertising professionals and the editorial board of AMR.

AMR is the nation’s leading marketing publication for higher education. The monthly publication is in its 22nd year and is read each month by nearly 4,000 admissions marketers around the country and at international colleges and universities.

Congratulations to Rick Bailey, Sam Waterson and others at Richard Harrison Bailey/The Agency for their work in developing the logo and letterhead designs and to those at Alma who helped with the branding process.

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More than a third of all Alma students take part in at least one performance each year. The College offers majors in theatre, dance and music, but students of all majors may join in productions. The Remick Heritage Center for the Performing Arts is the region’s premiere performing arts facility.

 

Student Profile

Brett Seymoure

Brett Seymoure
Graduation: 2009
Major: Biology
From: Paw Paw, Michigan
Interests: Sports, Politics

Alma’s close faculty-student interaction provides numerous benefits such as the ability to do undergraduate research on a graduate level. Alma’s professors treat students more as peers welcoming student input and collaboration on faculty projects. When students are involved in research, faculty aggressively pursue publication of findings including students as co-authors.