Alma's New Logo Wins Award
Alma College’s new logo is a winner in the 21st Annual Admissions Advertising Awards, sponsored by the Admissions Marketing Report (AMR).
The College has won a Bronze Award for Institutional Logo/Letterhead Design in the category Group 1: Schools Under 2,000 Students.
Unveiled in Fall 2005 after a comprehensive, yearlong review of the distinctive strengths, themes and experiences that characterize the Alma College experience, the new visual identity was designed to enhance the College’s profile with its many audiences.
A new tagline that acknowledges that there is “Only One Alma” combined with a modernized pinecone logo provides a consistent image that conveys impressions of quality, prestige, distinction and recognition of the experiences that students have to reach their full potential.
"'Only One Alma' truly seems to capture the
personalized and transforming experience of those who become part of
this community," says Dr. Saundra J. Tracy, Alma College president. "It also captures the sense of pride and warm affection
that one feels in the many voices that struggle to find just the right
words to describe Alma College."
The Admissions Advertising Awards is the largest educational advertising awards competition in the country. This year more than 2,200 entries were received from more than 1,000 colleges, universities and secondary schools from all 50 states and several foreign countries.
Judges for the competition consisted of a national panel of admissions’ marketers, advertising creative directors, marketing and advertising professionals and the editorial board of AMR.
AMR is the nation’s leading marketing publication for higher education. The monthly publication is in its 22nd year and is read each month by nearly 4,000 admissions marketers around the country and at international colleges and universities.
Congratulations to Rick Bailey, Sam Waterson and others at Richard Harrison Bailey/The Agency for their work in developing the logo and letterhead designs and to those at Alma who helped with the branding process.
Posted: Fri, April 21st, 2006 at 11:47AM