Accounting

Gregory Baleja

Title

Professor

Discipline

Business Administration and Marketing

Educational Background

M.B.A. Michigan State University

B.A. Michigan State University

Rank

Professor and Chair, Department of Business Administration

My career at Alma began in

1988

My expertise:

My expertise in the fields of Marketing, Strategic Management, Logistics/Supply Chain Management and Entrepreneurial Studies.

Signature course(s):

Introduction to Business (BUS 121), Globals Strategic Management (BUS 440) and Logistics/Supply Chain Management (BUS 339)

Recent publications:

Two of my cases were included in a textbook entitled The IMC Handbook: Readings and Cases in Integrated Marketing Communications by J. Steven Kelly and Susan K. Jones, Racom Communications, 2009.  The Cases in question are:

 -“The Chicago Girl Scouts”, by Gregory Baleja, Thomas Tully and Benjamin Weeks.  This case dealt with the problems encountered by the Chicago Girl Scout Council, when attempting to recruit new adult leaders (especially from minority populations). 

-“Primetime Developmental Playthings, Inc.” by Harlan Spotts and Gregory Baleja.  This case dealt with the problems encountered by a very successful but, relatively small, privately held Toy Manufacturer, who was attempting to increase their penetration into specialty retail toy stores while simultaneously trying to increase sales. 

Other recent accomplishments:

-In the past twelve months I have sponsored: 2 Thesis, 39 Independent Studies and 7 Internships

-Based on a vote of the senior class, I was honored to be selected as the “Outstanding Faculty Member” from the Social Science Division in 2014.