Professor Baleja has over 36 years of college teaching experience. He has served for many years on the Board of Directors for Greater Gratiot Development Incorporated and the Board of Trustees for Alma College.
On five separate occasions the senior class at Alma College has selected him as the “Professor of the Year” in the Social Science Division.
Professor Baleja is very active in academic advising, serving between 40 and 70 students each year.
M.B.A. Michigan State University
B.A. Michigan State University
Professor and Chair, Department of Business Administration
My career at Alma began in
My expertise is in the fields of Marketing, Strategic Management, Logistics/Supply Chain Management, Entrepreneurial Studies and Innovative Teaching.
–Cases: I have had two cases published in textbook entitled The IMC Handbook: Readings and Cases in Integrated Marketing Communications by J. Steven Kelly and Susan K. Jones, Racom Communications, 2009. Both of these cases were also included in Readings and Cases in Integrated Market Communications, co-edited by Susan K. Jones and Dr. Steven Kelly, Racom Communications, Evanston, Illinois, 2005. The Cases in question are:
a) “Girl Scouts of Chicago”, by Gregory Baleja, Thomas Tully and Benjamin Weeks. This case deals with the problems encountered by the Chicago Girl Scout Council, when attempting to recruit new adult leaders (especially from minority populations). This case was presented at the Direct Marketing Educator’s Conference, where it received a second place award.
b) “Primetime Developmental Playthings, Inc.” by Harlan Spotts and Gregory Baleja. This case deals with the problems encountered by a very successful but, relatively small, privately held Toy Manufacturer, who was attempting to increase their penetration into specialty retail toy stores while simultaneously trying to increase sales.
–Articles: I had three articles published in the 6th edition of Great Ideas for Teaching Marketing, edited by Joseph F. Hair Jr., Charles W. Lamb Jr., and Carl McDaniel, Southwestern Publishing Company, Cincinnati, Ohio.
a) “The Laws of Diminishing Marginal Utility”, by Gregory Baleja. This article discusses the inter-relationships between the topic of Market Penetration and the economic concept of Diminishing Marginal Utility. Specifically, it addresses the myriad of difficulties encountered by a corporation when trying to convince their current customers to use more of the product within a given time period.
b) “Marginal Analysis”, by Gregory Baleja. This article deals with the difficulties inherent in trying to facilitate the student’s understanding of the economic concept of Marginal Analysis as it relates to the area of pricing. Specifically, the article incorporates two real life examples (adding an additional student to a college’s enrollment and adding and additional passenger to a commercial flight) into the discussion of Marginal Analysis.
c) “Revenue Considerations Associated With Moving Production Facilities Off-Shore”, by Gregory Baleja. This article attempts to get the students to start looking at business decisions from a strategic perspective. The article discusses methods for getting students to not only investigate the cost savings associated with moving production facilities off-shore BUT also the revenue implications of the decision. Moving production facilities off-shore will usually result in lower overall costs, but it may also result in a reduction in revenues for the firm. Therefore, the firm really needs to evaluate the move, in terms of its impact on corporate profits (revenues minus costs).
–The following two pedagogical articles were published in the 5th edition of Great Ideas for Teaching Marketing, edited by Joseph F. Hair Jr., Charles W. Lamb Jr., and Carl McDaniel, Southwestern Publishing Company, Cincinnati, Ohio`.
a) “Test Marketing Sabotage”, by Gregory Baleja. This article discusses the intricacies involved in corporate strategic planning as it relates to test marketing, and the impact that the uncontrollable environment can have on the potential outcome of a test market.
b) “Marketing Research: Questionnaire Construction Process”, by Gregory Baleja. This article deals with a hands-on application of the Questionnaire Construction Process by incorporating an evaluation of the “Instructor Evaluation Form” into the lecture on Marketing Research.
–In conjunction with the publication of the Eighth Edition of Marketing, by Charles Lamb, Joseph Hair and Carl McDaniel, South-Western Publishing, the editorial team held a contest for the Best of the Great Ideas in Teaching Marketing. A panel of 35 professors from around the country reviewed over 1,000 anonymous entries. My article entitled “International Marketing: A Map Quiz”, was recognized as one of the winners. This article was originally published in the first edition of Great Ideas for Teaching Marketing, edited by Joseph F. Hair Jr., Charles W. Lamb Jr., and Carl McDaniel, Southwestern Publishing Company, Cincinnati, Ohio.
Other recent accomplishments:
-In the past twelve months I have sponsored: 4 Thesis, 39 Independent Studies and 7 Internships
-Based on a vote of the senior class, I was honored to again be selected as the “Outstanding Faculty Member” from the Social Science Division in 2014.
-Henry Balfanz, Anthony Collamati and I created an on-line course entitled New Media–Old Media. The course was offered during the Summer of 2014.
-Dr. Jeff Abernathy and I are in the process of creating a new Spring Term Course dealing with Strategic Leadership.