Bob Garcia was appointed vice president for enrollment in August 2012 after serving two years as director of admissions at Alma College. He leads the college’s student recruitment efforts and provides administrative oversight of the admissions and financial aid offices. Garcia came to Alma after serving as an admissions administrator, including senior assistant director of admissions, at Central Michigan University from 2004 until 2010. Prior to joining the CMU admissions staff, Garcia was the video coordinator for the CMU’s men’s basketball program, following a stint as producer, writer, editor and photojournalist for WWTV-WWUP-TV in Cadillac. He has a bachelor’s degree in broadcasting with a minor in general business administration.