M.B.A. Michigan State University
B.A. Michigan State University
My career at Alma began in
My expertise in the fields of Marketing, Strategic Management, Logistics/Supply Chain Management and Entrepreneurial Studies.
Two of my cases were included in a textbook entitled The IMC Handbook: Readings and Cases in Integrated Marketing Communications by J. Steven Kelly and Susan K. Jones, Racom Communications, 2009. The Cases in question are:
-“The Chicago Girl Scouts”, by Gregory Baleja, Thomas Tully and Benjamin Weeks. This case dealt with the problems encountered by the Chicago Girl Scout Council, when attempting to recruit new adult leaders (especially from minority populations).
-“Primetime Developmental Playthings, Inc.” by Harlan Spotts and Gregory Baleja. This case dealt with the problems encountered by a very successful but, relatively small, privately held Toy Manufacturer, who was attempting to increase their penetration into specialty retail toy stores while simultaneously trying to increase sales.
Other recent accomplishments:
-In the past twelve months I have sponsored: 2 Thesis, 39 Independent Studies and 7 Internships
-Based on a vote of the senior class, I was honored to be selected as the “Outstanding Faculty Member” from the Social Science Division in 2014.