Newsroom

Business Major Creates Video Marketing Company

January 27, 2014

“I was able to walk into the director of new media studies office with no appointment. He listened to my story and gave me some excellent feedback and advice, and … a lot of positive encouragement.” — Lex Hollenbeck

When Alma College sophomore Lex Hollenbeck won a contest run by Minute Maid for a commercial he co-created, it sparked an interest in video marketing and led to a business idea that centered around using his talents to give back.

Hollenbeck, of Midland, and two of his hometown friends, all graduates of Midland High School, have created Monumental Media, a company that provides video marketing to organizations that support good causes such as food pantries, shelter houses and non-profit organizations.

The organization uses equipment that has been donated by local sponsors who support the project or that the three partners purchased out of pocket. They hope to raise money to buy new equipment to take their business to the next level.

Monumental Media is currently working on a park project that entails Hollenbeck and his partners visiting both state and national parks and then creating commercials that highlight the beauty, attractions and activities that each individual park has to offer.

The inspiration for the park project came from a week-long volunteer trip that Hollenbeck took to the Cloudland Canyon State Park in Dade County, Georgia. While there he learned that funding for these parks is inadequate and attendance is diminishing.

“The parks aren’t able to afford the quality and types of advertising and marketing that are needed to reach a greater audience and increase attendance,” Hollenbeck says. “I believe the parks will benefit from our ability to capture the beauty they have and to share that beauty with others.”

A business and integrated physiology and health science double major, he says his experiences and teachers at Alma College have already helped him immensely with this project.

“The fact that I was able to walk into the director of new media studies office with no appointment, and that he gave me his time and attention was very meaningful,” he says. “He listened to my story and gave me some excellent feedback and advice, and most importantly, he gave me a lot of positive encouragement.”

Hollenbeck and his partners in Monumental Media hope to set up a networking tour that will consist of video marketing jobs at state and national parks across the country. The networking tour would span the summer of 2014, ending in Colorado.

Learn more about the park project and Monumental Media by searching “reserved grounds” on the website kickstarter.com.