Alma College has launched a new website that features more visual and interactive content, easier access to the academic information that students are seeking and a responsive design that adapts to mobile devices.
“Our web team has worked extremely hard this past year on a comprehensive redesign of the college website, with a format that relies more heavily on photos, video and dynamic content and less on walls of text,” says Mike Silverthorn, director of communications.
“The look and functionality of the new site is dramatically different from the previous site, making use of today’s best practices in web design,” he says. “It utilizes a rebuilt back-end content management system that gives us enhanced ability to manage our content and site architecture.”
The college contracted with the national firm White Whale Web Services to assist with the design and development of the website. A web core team, consisting of representatives from the college’s communication and marketing, information technology, admissions and advancement offices and faculty, has overseen the website development.
“The college’s website is one of our most important communication tools and often serves as the introduction to the college for site visitors,” says Ann Hall, vice president for communication and marketing. “We have worked closely with our faculty to identify compelling stories about student growth and highlight the distinctive opportunities offered by each academic program.
“Our two main goals have been to assure that those visiting the site will learn about the wonderful work of our students, faculty and staff, and that they can easily find the information they seek,” says Hall. “We invite everyone to visit www.alma.edu and let us know if we met those goals.”