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Marketing and innovation produce results; all the rest are costs. —Peter Drucker
How do companies persuade customers to buy their product rather than their competitors’? New technologies have radically changed the development and delivery of marketing messages to both consumers and businesses. In today’s business environment, even small businesses must compete with companies from around the globe.
Are you a good communicator?
Marketing is all about communication. From the Four Ps of Marketing (product, place, price and promotion) to new opportunities available in digital media sales, at Alma College, you will explore effective marketing from all angles.
Experienced Alma College faculty offer insights in essential marketing and advertising strategies. Using internet-based technology, guest speakers from around the world will share their insights about global marketing opportunities.
Class projects offer experience in developing marketing campaigns for local businesses and non-profit organizations so you can see your ideas turned into action. Whether you see yourself as the VP of Marketing for a Fortune 500 company or as an entrepreneurial online retailer, Alma’s program is a great place to start.
August 22, 2014
- Aug 22 All Day Summer session 2 ends
August 23, 2014
- Aug 23 All Day Freshman Orientation Begins
- Aug 23 Saturday, 2 p.m. - Saturday, 3 p.m. Welcoming Convocation
August 30, 2014
- Aug 30 Saturday, 12 p.m. - Saturday, 10 p.m. Residence Halls Open
September 2, 2014
- Sep 2 All Day Classes Begin