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Marketing and innovation produce results; all the rest are costs.  —Peter Drucker

How do companies persuade customers to buy their product rather than their competitors’? New technologies have radically changed the development and delivery of marketing messages to both consumers and businesses. In today’s business environment, even small businesses must compete with companies from around the globe.

Are you a good communicator?

Marketing is all about communication. From the Four Ps of Marketing (product, place, price and promotion) to new opportunities available in digital media sales, at Alma College, you will explore effective marketing from all angles.

Experienced Alma College faculty offer insights in essential marketing and advertising strategies. Using internet-based technology, guest speakers from around the world will share their insights about global marketing opportunities.

Class projects offer experience in developing marketing campaigns for local businesses and non-profit organizations so you can see your ideas turned into action. Whether you see yourself as the VP of Marketing for a Fortune 500 company or as an entrepreneurial online retailer, Alma’s program is a great place to start.

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    “I was able to walk into the director of new media studies office with no appointment. He listened to my story and gave me some excellent feedback and advice, and … a lot of positive encouragement.” — Lex Hollenbeck