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Marketing and innovation produce results; all the rest are costs. —Peter Drucker
How do companies persuade customers to buy their product rather than their competitors’? New technologies have radically changed the development and delivery of marketing messages to both consumers and businesses. In today’s business environment, even small businesses must compete with companies from around the globe.
Are you a good communicator?
Marketing is all about communication. From the Four Ps of Marketing (product, place, price and promotion) to new opportunities available in digital media sales, at Alma College, you will explore effective marketing from all angles.
Experienced Alma College faculty offer insights in essential marketing and advertising strategies. Using internet-based technology, guest speakers from around the world will share their insights about global marketing opportunities.
Class projects offer experience in developing marketing campaigns for local businesses and non-profit organizations so you can see your ideas turned into action. Whether you see yourself as the VP of Marketing for a Fortune 500 company or as an entrepreneurial online retailer, Alma’s program is a great place to start.
October 24, 2014
- Oct 24 Friday, 8 a.m. - Friday, 5 p.m. Last day to add a 2nd 7-week class
October 31, 2014
- Oct 31 Friday, 8 a.m. - Friday, 5 p.m. Last day to drop a 14-week class
November 3, 2014
- Nov 3 Monday, 8 a.m. Winter Term Advising
November 4, 2014
- Nov 4 All Day Winter Term Advising
November 5, 2014
- Nov 5 All Day Winter Term Advising