The building serves as the starting point for the admissions process for every incoming freshman and transfer student. The Admissions Office contains offices of the vice president for enrollment, director of admissions, and admissions counselors. Prospective students are introduced to an Alma Ambassador — a student volunteer who assists with tours, hosts overnights, takes students to lunch, and escorts them to class.
The Building was given by Mrs. Annie Reid-Knox as a memorial to her husband, W. Franklin “Frank” Knox, both Alma alumni. Frank Knox was editor and publisher of The Chicago Daily News and served as Secretary of the Navy during World War II. The Building’s largest room, the Reid-Knox Memorial Room, is a replica of the Knox’s living room in Manchester, N.H.