TV Spot, Publication Win National Awards
An Alma College 30-second TV spot and last year’s printed Preterm
Booklet have won Gold Awards in the 23rd annual Admissions Advertising
Awards competition sponsored by Admissions Marketing Report, a
marketing publication for higher education.
The TV spot, designed by Richard Harrison Bailey/The Agency, won a Gold
Medal in the Television Advertising/Single Ad category for schools
under 2,000 students. The ad emphasizes the College’s distinctions in
the areas of national scholarships and student performance and lists
citations by Colleges of Distinction, The Princeton Review’s “Colleges
With a Conscience” and the Temple Foundation.
The Preterm Booklet, designed by Public Relations Office graphic
designer Aimee Bentley, won a Gold Medal in the Class Schedules
category for schools under 2,000 students. The booklet provided
information for new students about the courses offered during the 2007
Preterm. The booklet included photographs by Skip Traynor, digital
media editor.
“We were very pleased to learn that these marketing projects that
promote the Alma College Experience to prospective and new students
were recognized for their excellence,” said Mike Silverthorn, Alma’s
director of marketing and public relations. “Congratulations to Aimee,
Skip, the creative staff at Bailey's, and all others who contributed to
these projects.”
The Admissions Advertising Awards is the largest educational
advertising awards competition in the country. More than 2,000 entries
were received from more than 1,000 colleges, universities and secondary
schools from all 50 states and several foreign countries.
A national panel of judges consisted of admissions marketers,
advertising creative directors, marketing and advertising
professionals, and the editorial board of Admissions Marketing Report.
Posted: Thu, March 6th, 2008 at 9:07AM
